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Case Study · E-Commerce BrandProduct Pages That Sell In Every Language
An online store translated product and checkout pages to serve global customers — and watched cross-border conversion climb.
The Challenge
Traffic Was Global, Checkout Wasn't
International visitors browsed in English but abandoned at 3× the domestic rate. Product options, shipping notes and checkout errors were untranslated, and every catalog update meant re-sending thousands of strings for manual translation.
Translate The Whole Funnel
1
Catalog auto-translated
4,200 SKUs drafted in eight languages, with size and fabric glossaries locked first.
2
Checkout perfected
Every error state and payment label reviewed by native speakers in-context.
3
Sync with inventory
New products and price changes translate the moment they publish.
+38%International checkout completion
8Store languages maintained by two people
-71%Translation cost per product launch
“Customers finally check out in their own language. International revenue went from experiment to engine.”— Head of E-commerce, retail customer